Privacy Policy

Overview

Blue Whale Pool & Spa ("we," "us," or "our") operates at blue-whale-pool.com and provides pool and spa maintenance, repair, and renovation services in San Antonio, Texas and surrounding areas.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, submit a quote request, contact us, or communicate with us via phone, SMS, or email.

By using our website or services, you agree to the practices described in this policy. If you do not agree, please do not use our website or provide us with your personal information.

Information We Collect

Information you provide directly

• Name, email address, and phone number
• Property address and service location
• Service type requested (maintenance, repair, renovation, inspection, etc.)
• Messages, notes, or details you include in quote requests or contact forms
• Preferred contact times or scheduling preferences

Information collected automatically

• IP address and browser type
• Pages visited and time spent on site
• Referring website or search terms
• Device type (mobile, desktop, tablet)

Information from third parties

If you contact us via Facebook, Instagram, or Google, we may receive information consistent with your privacy settings on those platforms.

SMS / Text Messaging

How We Use Your Information

We use the information we collect to:

• Respond to your quote requests and service inquiries
• Schedule and coordinate pool and spa services
• Send appointment reminders and service updates via SMS, email, or phone
• Improve our website and service offerings
• Comply with legal obligations
• Communicate important updates about your account or service

We do not sell your personal information. We do not use your information for automated decision-making that produces legal or similarly significant effects.

Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

Service providers

We use GoHighLevel (GHL) as our CRM and communications platform to manage leads, appointments, and SMS/email communications. GoHighLevel processes data on our behalf under their own privacy policy and data processing agreements.

Legal requirements

We may disclose your information if required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect the rights, property, or safety of Blue Whale Pool & Spa, our customers, or others.

Business transfer

In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

Data Retention

We retain your personal information for as long as necessary to provide services, maintain business records, and comply with legal obligations. Specifically:

• Active customer records are retained for the duration of the service relationship
• Inactive leads and inquiries are retained for up to 2 years
• SMS opt-out records are retained indefinitely to honor your preferences
• Financial and transaction records are retained for 7 years per standard accounting requirements

You may request deletion of your data at any time by contacting us (see below). We will honor deletion requests unless retention is required by law.

Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• HTTPS encryption on our website
• Secure, access-controlled CRM systems
• Limiting access to personal information to staff who need it to perform their duties

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, contact us immediately.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

All users

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information
• Opt-out of SMS: Reply STOP to any text message at any time
• Opt-out of email: Click unsubscribe in any marketing email

Texas residents

Under the Texas Data Privacy and Security Act (TDPSA), Texas residents have additional rights including the right to opt out of the sale of personal data and to appeal our decisions regarding your privacy rights requests. To exercise these rights, contact us using the information below.

To exercise any of these rights, email us at bluewhalepool@gmail.com with the subject line "Privacy Request." We will respond within 30 days.

Cookies

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. Cookies we use include:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)

You can control cookies through your browser settings. Disabling cookies may affect some functionality of our website. We do not use cookies for advertising or cross-site tracking.

Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

For SMS opt-out, reply STOP to any message. For help, reply HELP or email us directly.